Find out the most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your brand but that you have yet to explore.
The top 20 social media sites of 2022
The rankings on our list are based on the number of Monthly Active Users (MAUs).
1. Facebook — 2.9 billion MAUs
Facebook is the largest social media site, with more than two billion people using it every month. This means that roughly 36.9% of the world’s population are Facebook users. More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisersactively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
It’s easy to get started on Facebook because almost all content formats work great on Facebook — text, images, video content, and Stories. But the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. To learn more about how to start conversations on Facebook, check out our guide to marketing your business on Facebook — and measure your results.
2. YouTube — 2.2 billion MAUs
YouTube is a video-sharing platform where users watch a billion hours of videos every day. Besides being the second largest social media site, YouTube is often called the second largest search engine after Google, its parent company.
3. WhatsApp — 2 billion MAUs
So if you use video marketing to promote your business, then you definitely need to be on YouTube. To get started, here’s how to create a YouTube channel for your brand. And to help your videos get discovered by more people, we recommend reading up on YouTube SEO or consider advertising on YouTube to increase your reach.
WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. For small businesses, there’s the WhatsApp Business app, while enterprise businesses can use the WhatsApp Business API.
4. Instagram — 2 billion MAUs
As a visual platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, Stories, reels, live videos, and IGTV for longer-form videos.
As a brand, you can create an Instagram business profile, which provides you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools.
To help you use Instagram like a pro, we have a complete guide to Instagram marketing.
5. Facebook Messenger — 1.3 billion MAUs
Messenger used to be a feature within Facebook, but since 2011, Messenger has been a standalone app with expanded features. Businesses can advertise, create chatbots, send newsletters, and more. These features have given businesses a myriad of new ways to engage and connect with their customers.
If you’re thinking about using Messenger for your business, read seven ways you can use Messenger for your marketing.
Be selective with your social media presence
Regardless of the size of the social media site, consider whether your brand’s target audience is active on those platforms. It’s better to pick two to three sites and do them well rather than create so-so content for five or more different platforms.