What’s New on Instagram in 2022: New Features and Updates

Jul 10, 2022 by admin 119

In 2022, Instagram is still one of the most prominent players on the social media landscape, and for a good reason. As of December 2021, Instagram has reached 2 billion active users worldwide. Instagram never stops growing and developing which means it also regularly introduces new functionalities.

This article covers the most recent Instagram features and updates for 2022 and also those from 2021 that you might have missed.

If you’re a social media marketer, keeping track of social media platforms updates is a must. We’ve created this handy blog post so you can have the information about all the essential Instagram changes in one place and use them to your advantage.

Instagram Grid Pinning

The most recent Instagram update allows you to pin your posts to the top of your IG grid.

60-second Instagram Stories

Instagram is gradually implementing another handy feature. It allows users to upload Instagram Stories for up to 60 seconds long, without the ever-frustrating cuts after every 15 seconds.

2022 Instagram algorithm explained

The Instagram algorithm operation principle has been a total mystery for a long time, and trying to get on top of it was mostly based on guessing and a trial & fail process. Although this has changed after Instagram’s CEO, Adam Mosseri explained it in a video posted on his Twitter account. 

2022 Instagram Reels updates

Reels have been rapidly gaining popularity ever since Instagram introduced them in 2020. Instagram is really investing in this new format and is constantly looking to upgrade it, as we could see in July 2021, when the platform decided to double up the Reels’ maximum duration. The new Instagram feature is being regularly updated with even more editing options like the most recent additions: double exposure feature or timer.

Instagram Posts Collabs

Another useful feature is that you can now create joint posts. The post will appear both on your feed and on your collaborator’s profile.

To create a joint post, you need to create your regular post (Reels also work), then click on Tag people, and then on Invite collaborator.

Reels Visual Replies

By the end of 2021 Instagram introduced yet another Reel update, called ‘Reels Visual Replies’. This feature allows you to reply to comments (given by every follower who comments on your Reels) posts using videos. 

This feature is yet another great way for creators to engage with their followers by creating content inspired by their activity in the comments section. 

Profile Embed

Embedding Instagram photos or videos on a website isn’t a novelty but up until recently, it was not possible to embed a whole profile in a native-looking way. Well, it is possible now! 

Instagram is evolving fast and improving its user experience each day. From minor updates like moving some of the buttons around to bigger ones like adding entirely new features  – you can never be bored with this social media giant. 

Tags Instagram